Alternative Tourism Group

ATG Alternative Tourism Group and Study Center is a Palestinian NGO based in Beit Sahour specializing in tours and pilgrimages that include critical examinations of the history, culture, and politics of the Holy Land. The organization focuses on Fair Trade in Tourism to support the local community and to offer fact-finding tourists (Academics, Journalists, Church Delegations, Individuals, etc.) an intensive humanitarian tour through Palestine and the Region.

Established in 1995, ATG operates according to the tenets of justice tourism, that is, tourism that holds as its central goals the creation of economic opportunities for the local community, positive cultural exchange between guest and host through one-on-one interaction, the protection of the environment, and political/historical education.

ATG works to encourage all tourism operators to abandon exploitive mass tourism and to adopt practices that positively affect the host population. Through these methods, ATG seeks to promote a positive image of Palestine and its people and to contribute to establishment of a just peace in the area.

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